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List Building 101: The Easiest Way To Get 2000 Email Signups

Do you ever ask yourself why your list building efforts never bring you any real results?

 

If you are looking to have a successful online business and you are not engaging in list building then I am sorry to tell you that you are doing yourself and your business a lot of harm.

 

How can a serious online business owner not engage in list building? That is your most important asset online and you should immediately start doing it. Why? you may ask, right?

 

Just a moment so I can explain to you why you must absolutely build your email lists NOW.

 

There are generally three ways a website can generate leads and possible clients.

 

Search engines, social media and email. Each of them when done right, can immensely help grow your business.

 

However, what separates email from the other two is that you control your email list but you don’t control your social media profile or search engine rankings.

 

You can be on page one on google today and wake up tomorrow and not find your site even on the tenth page after google updates and you cannot do anything about it.

 

Can you imagine the amount of revenue you will lose in such an instance?

 

I used google as an example but you face the same risks on almost any search engine you are using to drive leads to your product.The same also applies to social media.

 

Your page can be banned(God forbid) or anything can happen and the owners can also make some changes to the way their site algorithm works and you will find yourself at the wrong side of their policies even without doing anything wrong.

 

When this happens you are left at their mercy and you have to start everything afresh.

 

According to this article by post planner  the chances of you even getting 50% of your fans seeing your updates is getting slimmer and slimmer each day as they like more pages.

 

So you have to engage in paid ads to boost your chances if getting “seen” When you post.

 

Imagine if you are to be paying each time you post anything new on your page just to get to your fans. This means additional costs to running your business.

 

An intelligent marketer who has built a list does not face these risks in any way. With email, so long as you deliver excellent value to your list members, you are the master of the game and you set the rules.

 

You deal with humans and if you manage to cultivate healthy relationships with your fans, you will earn their respect on a regular basis enough to make sales to them. Let me give you further reasons why you should engage in list-building.

 

Social media vs email marketing.

 

Really, social media and email marketing should not be seen as competitors. This is because they can serve as compliments to each other instead of competing.

 

Social media can be used to get people to sign up to your email but once you get them on your email list, your best bet is to concentrate on communicating with them through email instead.

 

This is my opinion but I hope to use facts in the subsequent paragraphs to convince you.

You are sure to be seen

You can run targeted campaign that is sure to convert more prospects to customers with email than with social media.

Why is that?

 

Well, when you post something to your social media profile, the user has to visit your page before they see your update. Facebook makes sure only a tiny percentage of your members see your updates in their news feed.

 

Twitter is even worse as the update process of twitter keeps scrolling with updates of other connected people and if your target is not online at that time, chances of them seeing your update is almost zero.

 

Email solves this problem as every message you send will be personal to the recipient and will sit in their inbox until they decide to either read or delete them.

So if you have 3000 people on your list, rest assured that all 3000 will see your message. 92% of adults use email and 61% of them access it on daily basis.

Many more people use email than social media

When you talk about social media, what generally comes to mind is facebook and twitter. Even though there are many more social media sites like LinkedIn google plus and others. Social media sites combined have about 2.3billion user world according to smart insights

 

Email on the other hand, is estimated to be about 4billion users worldwide. This means there are many more people you can target based on email usage than social media.

 

According to this article by campaign monitor. There are 3 times more emails than twitter and facebook combined. This is because of the fact that not all email users are twitter or facebook user, but all facebook and twitter users must have an email.

 

The number is stunningly huge, about 4.3 billion emails are supposed to exist by the end of 2016. its possible to group prospects in email According to your conversion metrics.

 

Everybody sees the same info in social media.

However, with the right metrics, you are able to group your list members based on their response to your email. Many email services have different analytics you can use to greatly improve your interaction with your email list members.

 

Let’s say you have a way to know those who open your email, those who click on links, those who do not open etc. With these metrics you can learn how to prepare emails to convince those who don’t open emails, to open. You can also create the perfect content for those you know are likely through etc.

 

None of these capabilities are available for social media as your followers receive the same type of updates that you posts with no reasonable way for you to target specific followers.

When should you start?

I will say you should start immediately. There no need to wait. As soon as your site goes online, make sure there is a signup form on it. List-building, is not a one-off assignment. It is an ongoing effort and so you should treat it with the urgency as you treat your website.

 

Email marketing services to consider

-Mailchimp
-Aweber
-Getresponse
-Campaign monitor
-Benchmark Email
-Mad Mini
-Constant contact
-Graphic mail
-Boomerang
-email brain
-Stream send

Ways to increase your subscribers

There many ways you try to build your email list but i will talk about the ones that work for me in my efforts.

Add your landing page link to your youtube channel.

If you have a youtube channel, there is no reason you should not include a link to your opt-in form under your videos or even on your channel page. Youtube is the second biggest search engine in the world, so you will do yourself a great disservice if you if ignore it for driving traffic.

 

For someone to click on your youtube video, it means they are interested in your topic so by placing your links below the video, chances are that they will click through to your opt-in page.

 

Don’t rely solely on articles

 

Most consumed content on blogs are articles but do not ignore other forms of content. Like videos, slides, infographics, etc. No matter how much traffic your site gets, combining these other types of contents will great improve  your chances of growth through targeted referral from your campaign.

 

Having your content in many different formats enables you to reach a larger audience. Always put your links in your content to ensure that you can drive traffic back your opt-in page.

 

Collaborate

Collaboration is one of the ways may savvy marketers grow their businesses and it is exceptionally important for you if you are just starting out. It can be in the form of guest posting, youtube channel collaboration, etc. The concept here is simple.

 

You are a provider of quality content and there is another person who does equally so but with a bigger audience than yours. You get in touch and try to get your content featured on their site. Once your content is accepted, it becomes an opportunity for both parties.

 

He gets quality for his audience while you get exposure and likely customers from his audience. This is a win-win situation. You have to contact many big guns in your niche but bear in mind that very few will reply, so don’t get discouraged at the negative responses or lack of response at all.

 

Just keep trying. One guest post on the right site might compensate for all those frustrations.

Add a link to your email signature

As a blogger, you find out that you are in a constant mood of sending out emails about different things each day. Most of the recipients may not be on your email list, so you can use the opportunity to subconsciously pitch your sign-up form to them without annoyance.

 

How do you do it? Simple.

 

Design an email template for your official email address with your opt-in as the signature so that anytime you send out emails, you have your opt-in form at the bottom of the message you sent. It converts

 

If you have twitter add the link to your bio

 

If you have thousands of followers on twitter, you want to take that opportunity to have your opt-in form seen. One of the best way to do that is to have a link placed on your twitter bio.

 

Add your opt-in form or link to it on your facebook page

Your facebook page is another way to drive traffic to your landing page. Chances are that you have a facebook page wit a lot of likes, in order to maximize the exposure of your email opt-in page, you should have a link to it from your facebook page.

 

Facebook recently launched the call to action button to help business owners, take advantage of it and place your offers on a prominent part of your facebook page.

 

After people comment, redirect them to a thank you page.

 

One intelligent way you can send people to your email signup form is to set your comments in such a way that once the visitor leaves a comment they will be sent to a thank you page.

 

You can then place your opt-in form on the thank you page. The plugin that can do this is called comment redirect which can be downloaded free from the WordPress plugin directory

 

Add exit pop-ups to your post.

 

This is one of my favourites and I use buzz sumo list builder to do this job. Buzzsumo is a free WordPress plugin that helps grow your business and even though they have many tools, I am going to talk about just the list builder here.

 

When using the list builder, one of the settings you can use is the smart behaviour. This means the plugin is able to know when a visitor is about to leave your site, thereby popping up with a last minute offer.

 

Try to make it an offer difficult to resist and you will exponentially grow your list. I have tried it and I love it.

 

Minimize the data you collect on the form.

When try to collect an email, some webmasters will put in all types of questions. Name, surname age etc. this sucks and will scare some people away from signing up. The most important information you need is the email so just ask for it and let the guy go do somethings else with his time.

 

Time is very important so don’t try to waste your visitors time or irritate them so they might just click away from your site. The most important question you can ask if you are not satisfied with just an email is their name. Don’t ask for Anything more.

 

On the top of your sidebar.

 

Place your opt-in for on the top of your sidebar. This is one of the natural places your eye wonders when you visit a site, so take advantage of it.

 

At the end of your post.

 

Place your opt-in form at the end of your posts. This is a natural place the readers’ eyes will be after they finish reading your post. So placing the form just below the post but above the comment or footer is one of the best ways for them to be seen.

Some people even put the form in their footer. I have tried it but it didn’t work for me, however, there is no harm in trying, maybe it will work for you.

 

Give a tangible product, they convert well

 

Do you just ask your visitors to signup for updates? Well, even though this method works, you must have some kind of an exceptional content to make it work.  Although I know each and every webmaster aims to have the best quality content on their site, I strongly believe giving out a tangible product will convert more than just updates.

 

An example of a product could a free trial so that at the end of the trial, they can become paying members, if you have a business like a web design service, you can ask your visitors to signup so at the end of each week or month you choose a winner for a free website.

 

Be sincere in your effort and even though you might find some difficulties initially , once you announce a few winners you will find a significant increase in signups.

 

Choose the right email service

There are several email services in the business but choosing the right one is very important as all of these have advantages over each other.

 

What you will find out is that a majority of marketers use Aweber, Getresponse, MailChimp but there have been some recent services that also do a lot of work in terms of how they help you maximize the potential of your list.

 

The bottom line is that when you finally settle on a service, you should look for their ability to provide you with automation, a/b testing possibilities, and quality analytics.

 

Get testimonials

 

So this is the deal. The likelihood of buying from a vendor with many positive reviews far outweighs buying from a vendor with no reviews at all right?  Its part of human psychology.

 

Trust factor is very important when you make purchasing decisions online and it is not different when it comes to someone giving you their email.

 

Get people to give you testimonials of their experience with you. Did they get what you promise them in your email, was your product effective etc. these types of information will make it easier for the next visitors to feel comfortable enough to signup to your email list.

 

Keep in touch

 

In any aspect of life, consistency is one of your best bet for success. For example, if you promise your list members a bi-weekly, A weekly or monthly content, try as much as possible to fulfill that promise. You cannot afford to be inconsistent.

 

Because once you start to miss your publishing days and your visitors don’t get what you promised, many will just hit that unsubscribe link and they are gone, worst scenario they put your email in their spam folder. You don’t want that to happen to you as a marketer.

 

Perform split testing

 

You cannot run a successful campaign if you don’t measure your metrics. You need to set up an a/b testing where you test different versions of your signup form. The versions may be different designs, different texts etc. this will help you understand which one converts better.

 

You will know which one converts when you understand how to read and interpret your sites analytics. This is one of the best actions you can take to help grow your site once you start to get visitors so don’t ignore it or you might end up loosing a lot of money and time.

 

Once you understand what works, you will then need to put much effort on improving it.

 

WWSGD (What Would Seth Godin Do)Plugin

This is a very powerful plugin that enables you to show custom messages to new visitors to your website.

 

So if you intend to build your list, you can set a message that reads for example “Hi there. If you want to a free ebook on how to build your email list please subscribe here” This is just an example. What you put there depends on what you want the plugin to show your customers.

 

This will then appear somewhere on your post either above or below it and you can set the number of times it needs to show before disappearing.

conclusion

Remember to put enough efforts at building your list. It is the only “real estate” of your online business that is really “owned” by you. Another point to remember is that having a huge email list in itself is not useful if you fail to build an excellent relationship with your fans.

Always strive to provide quality so as to ensure that your emails will be read when you send them out. This is your gateway to success online.

6 Homepage mistakes that instantly put off your visitors

First impressions are always the best right? So I am going to tell you upfront something about your home page that

 

can instantly put off people who visit your site for the first time. Remember it is not about you, after all nobody knows you more than you so there is no need to create a website to learn about you.

 

It is about those who visit and your aim is to afford them a high quality experience so that when they leave, they will come back later when they need similar information.

 

There are certain “harmless” things some web designers overlook but which in reality costs you a lot in terms of visitor experience and engagement which in turn will surely hurt your sales and /or conversions.

 

Below I have put them together so you can use them as a guide for your homepage if you want.

 

No Auto play of audio

Unless your site is about multimedia, chances are, your visitor came for info so any
audio in the background can be distracting.

 

It is surprising to know, how in 2016 you still have websites that use this functionality without checking to know if it really matches with their core values or not.

 

This can be entertaining but in the long run it is detrimental to the user experience of your website.

 

If possible put control buttons on the audio player, so visitors can decide if
they want to stop or not.

 

Not having an address and phone numbers

This is especially important with sites selling products or collecting user data. Having your address and phone numbers displayed, serve as a trust factor.

 

After all who will give out his personal details to a total stranger? Displaying your physical address tend to assure your visitors that you are a real person and not some imaginary being.
People could also contact you if they need. Despite having your “contact us” form on your page, some people will still prefer to call and speak directly with you.

 

You will do yourself an immense favour if you put in these details on your home page.

Poor Navigation

Make your link text descriptive.

These does not have to be a long sentence after all most navigation link texts are a single word, but by making sure your navigation is descriptive you save the visitor the “agony” of having to guess where exactly which links goes.

 

Set different colour for active, visited and hover links. By the standards of web design, you have to set different colours for the 3 types of links on your page.

 

This helps the visitor to know where they current are, where they have been and on your page. It is amazing however, how many websites fail to adhere to this standard. Don’t be one of them.

 

Check and repair all dead or broken links. Make sure all your links are working on your homepage. Nothing can be more frustrating than clicking on a link only to find out it leads to a dead end.

 

You will significantly increase your visitors when you repair all problematic links on your website.

Image issues

Don’t use too much images. They tend to slow the loading speed of your website.

 

This is because most images are huge even though you may have cropped them when you were uploading you your site they sometime retain their original size on your server and so having many of them will sacrifice your speed. Bad move right?

 

Another reason not to use too many images on your home page is the amount of cluster that they produce in the end. First time visitors could be confused as to what they can do on your page.

 

bad screen resolution

Many people have different screen resolutions. A webdesigner is sometime faced with the problem of which screen resolution to use when creating a website.

 

To solve this problem some web designers use the relative width of a webpage concept. Another way to call this is responsive webdesign concepts.

Content readability

Some “webdesigners” lack the understanding of basic webdesigning conventions. Some very important things like fonts and colours are misused.

 

For every website you create you need to take time to make sure your texts are clear your colour match etc.

 

Check online for the most used fonts and use them for your content. Advantage is that by having a guide you can be inspired to come up with ideas that will make the lives of your visitors easy.

 
This is also true for website colour schemes. By making a little research you know which colour combinations can work and which ones are mostly used by top performers.

 

Avoid using too many different fonts.you visit a website and almost each paragraph or section of the home page is written with a different font family.

 

What this means is that your reader has to adjust to the occurring differences. This not a good idea if you want to retains your visitors.

Conclusion

So to conclude, these tips will help you greatly optimize your site. They are not difficult to perform yet greatly overlooked.

So if you take the extra time to make sure your site follows these conventions it will go along way to improve on the user experience on your site, which is what every business owner wants for their business.

These are the 3 crucial reasons why your small business needs a website!

 

So numerous are the advantage of the internet and having an official websites that we cannot have them all in this post. But we have decided to share with you, three of the reasons why you should have a website, that

Foundation for your business: Having a website serves as a bedrock for your (small) business. The website will be a centre for customers to search for information about your company, new products, opening and closing hours and many more. Therefore as a small business, do not perceive a website to be secondary or something expensive. In this era, getting a website is easier and cheaper than ever so there’s no reason not to hence a fundamental tool for the growth of your business.

Professionalism: The way you present yourself is the brand image you create in the minds of people be it customers or not. Owning a website for your business creates the impression that your business is serious one. No customer would like to associate with a “non-serious” entity. Customer would like to trust you and can be bold to recommend you to other. A website will mean to them “you are a solid entity”, committed and you deem them very important. Even if it’s a small business they will regard it the way they will regard the large.

Competition: No business is without competition. A lot business who operates same as you have websites. Even if all your competitors do not have website, take the advantage and get one for your business. In as much as you want to win potential customers in your business, you never want lose none to anyone. People search the internet everyday for information and if you have a website, your company can pop up and it will get you a customer.

These are few of the crucial reasons of creating a website for your business. However, there are other important reasons as well. Websites creates convenience to your customers as well as being the cheapest way of advertsing your business to world.

However it must be noted that creating a website that’s amateur kills than heals and it is worst than not having one at all. Get a good webdesigner to professionally create one for you. Moreover, avoid using templates from other third parties in hosting. Remember “whatever that is worth doing is worth doing well”

Opinion

Do you have other reasons in mind? You are at liberty to leave a comment here or on our Facebook Page.

Please check out our services page. Let us help you develop a quality website solution at the cheapest cost for your business, tailored to reaching your prospective clients.

3 Ways your websites speed is killing your business

website speed

website speedThere’s an everyday competition in the internet world due to the emergence of millions of web sites. We all will agree that the best contents and professional web design functions tend to drive visitors to webpages but it must be critically noted that page loading time is obviously an important part of any website’s user experience which cannot be ignored.
Website visitors are like hungry beasts who want the perfect contents that relate to their need. Unfortunately however, they tend to care more about speed than the world class content because the loading time makes them stay glued and happy.
Below are 3 reasons why you should consider working on them as soon as possible;

High bounce rate:

if your web page does not load fast enough to satisfy visitors, the percentage of the visitors to navigate away from the site after viewing only one page will be high. Average speed load of a webpage is 3-7 but an average user has no patience to wait for a webpage that takes ages to open. In spite of that, websites that takes more than 3 seconds to load will have 40% of visitors rejecting it and 80% of them won’t return, opting for faster competitor sites. This makes your toil in delivering the best of contents frustrating and worthless. Hubspot reported that;

“Of the 70 percent of online shopping carts that are abandoned annually, 46 percent of shoppers cite slow site speeds as a reason. That results in $3 billion in revenue lost each year”

website speed

Low conversion rate:

Since people will abandon your site due to slow loading, the probability of conversion and profits will be low. Also, there will be less traffic on your way as low speed show up lower on Google ranking.
Let’s take a look at some quick case studies on how a decrease in your website’s speed load increases your conversion rate;
i) Amazon had a 2 percent increase in conversions when they decreased their page speed by 1 second.
ii) Mozilla after decreasing their page speed by 2.2 seconds, Firefox downloads increased to 60 million more per year.

Google ranking:

Google announced in 2010 that website speed would be used as a ranking factor. This might not be very relevant but still matters as you’ll want to look forward to sending more traffic to your way.
When it comes to search marketing, content marketing and search engine optimization website speed is one of the key factors which shouldn’t be ignored . Therefore start working towards it. You can check your site speed at https://tools.pingdom.com
How many seconds does your site takes to load? Are you willing to decrease it? Kindly leave me a reply

What You Can Expect from Professional Digital Marketing Agency

 

In its essence, digital marketing agency harnesses the power of Internet to increase company exposure, improve awareness, and maintain efficient marketing practices online. The job involves myriads of different things including but not limited to website design and maintenance as well as social media campaign; each is comprised of many little details, which complement each other, to create a coherent marketing efforts in accordance to company culture.

Straightforward strategy, careful planning, and integration of all digital assets are the bare minimum requirements for successful digital marketing campaign. Even large corporations with their advanced R&D departments still utilize digital marketing to improve popularity. On the other hand, small to medium-sized businesses often use the World Wide Web as the only media to launch their campaign because it is effective, cost-efficient, and promising. However, not all digital marketing agencies are created equal. When working with experienced professionals, you can expect at least the following advantages:

1. Intuitive and Attractive Company Website Design

Your company’s website is one of the biggest assets you have to increase brand awareness. Your online presence plays major role in the early days of development and will continue to be the digital representative of the company. It is therefore essential to work with professional agency to help you create attractive website design that reflects your company’s culture and advantages over competitors. There is also the on-going task of website maintenance and improvement by adding quality contents, link building, and search engine optimization.

2. Integration with Social Media

Social media are effective tools to let the public know about what your company can do and how it is different from others. Popular websites such as Facebook and YouTube are great platforms to start large-scale digital marketing without breaking the bank. Posting an advertisement to Facebook may seem simple, but it does involve bidding process and smart budget-management to make it effective. Also, you will want to have your ads designed properly to invite people to take actions. YouTube also applies more or less the same rules.

3. Transparency

Many digital marketing agency professionals master the technical skills to do their jobs well. Apart from the technical skills, business competence also matters. You will want to work with professionals who are willing to listen to you and maintain good line of communication. The agency does cover all the technical stuff in the campaign, but it will be useless unless there is good communication with the company.

Filled with a team of professionals and high standard for integrity, we always work to our full potential for every client regardless of the business and technical skills required. We understand that you don’t have time and money to waste on useless campaign, and we are determined to honor your efforts by delivering only the best possible jobs we can do.