First impressions are always the best right? So I am going to tell you upfront something about your home page that
can instantly put off people who visit your site for the first time. Remember it is not about you, after all nobody knows you more than you so there is no need to create a website to learn about you.
It is about those who visit and your aim is to afford them a high quality experience so that when they leave, they will come back later when they need similar information.
There are certain “harmless” things some web designers overlook but which in reality costs you a lot in terms of visitor experience and engagement which in turn will surely hurt your sales and /or conversions.
Below I have put them together so you can use them as a guide for your homepage if you want.
No Auto play of audio
Unless your site is about multimedia, chances are, your visitor came for info so any
audio in the background can be distracting.
It is surprising to know, how in 2016 you still have websites that use this functionality without checking to know if it really matches with their core values or not.
This can be entertaining but in the long run it is detrimental to the user experience of your website.
If possible put control buttons on the audio player, so visitors can decide if
they want to stop or not.
Not having an address and phone numbers
This is especially important with sites selling products or collecting user data. Having your address and phone numbers displayed, serve as a trust factor.
After all who will give out his personal details to a total stranger? Displaying your physical address tend to assure your visitors that you are a real person and not some imaginary being.
People could also contact you if they need. Despite having your “contact us” form on your page, some people will still prefer to call and speak directly with you.
You will do yourself an immense favour if you put in these details on your home page.
Make your link text descriptive.
These does not have to be a long sentence after all most navigation link texts are a single word, but by making sure your navigation is descriptive you save the visitor the “agony” of having to guess where exactly which links goes.
Set different colour for active, visited and hover links. By the standards of web design, you have to set different colours for the 3 types of links on your page.
This helps the visitor to know where they current are, where they have been and on your page. It is amazing however, how many websites fail to adhere to this standard. Don’t be one of them.
Check and repair all dead or broken links. Make sure all your links are working on your homepage. Nothing can be more frustrating than clicking on a link only to find out it leads to a dead end.
You will significantly increase your visitors when you repair all problematic links on your website.
Don’t use too much images. They tend to slow the loading speed of your website.
This is because most images are huge even though you may have cropped them when you were uploading you your site they sometime retain their original size on your server and so having many of them will sacrifice your speed. Bad move right?
Another reason not to use too many images on your home page is the amount of cluster that they produce in the end. First time visitors could be confused as to what they can do on your page.
bad screen resolution
Many people have different screen resolutions. A webdesigner is sometime faced with the problem of which screen resolution to use when creating a website.
To solve this problem some web designers use the relative width of a webpage concept. Another way to call this is responsive webdesign concepts.
Some “webdesigners” lack the understanding of basic webdesigning conventions. Some very important things like fonts and colours are misused.
For every website you create you need to take time to make sure your texts are clear your colour match etc.
Check online for the most used fonts and use them for your content. Advantage is that by having a guide you can be inspired to come up with ideas that will make the lives of your visitors easy.
This is also true for website colour schemes. By making a little research you know which colour combinations can work and which ones are mostly used by top performers.
Avoid using too many different fonts.you visit a website and almost each paragraph or section of the home page is written with a different font family.
What this means is that your reader has to adjust to the occurring differences. This not a good idea if you want to retains your visitors.
So to conclude, these tips will help you greatly optimize your site. They are not difficult to perform yet greatly overlooked.
So if you take the extra time to make sure your site follows these conventions it will go along way to improve on the user experience on your site, which is what every business owner wants for their business.